Friday, July 09, 2004
Ten thousand words and counting
The Enormous Embrace Exercise Part Four
As marketing departments go it’s quite tuneful… There’s a certain melancholy to it, which is almost entirely down to Danny singing it. The piano line sounds like it’s nicked from a soap opera, like Chris Martin, vegan tee-total rockstar son of a life-long Conservative who bankrolls corrupt Tory MPs (hello Patrick Nichols! Eat my fuck please!) and tries to build houses on sites of extreme natural beauty and can’t deal with the publicity because he’s essentially a self-preserving cunt, thought, halfway through writing it, “that’s pretty enough now” and stopped, exactly the same as he did with “Trouble” and that one that sounds like it was commissioned by the BBC for between-programme incidental music. The guitar at the end is ace. The lyrics are abysmal everyman claptrap, no sense of personality in there at all, no real life experience, no observation, just virginal melancholic faux-yearning. This is the dumbing down… Simple, obvious but unfamiliar metaphors are something Embrace have done very well – fireworks, satellites, hooligans – CM can’t manage to concoct a metaphor about gravity properly (he has a very good degree from a very good university, he went to a junior school where they make the boys wear shorts READ INTO THAT WHAT YOU WILL – his biggest song is not “the fireworks in me are all gone” or “shining stars light the heavens / we satellites hope to reach” it’s “everything was all yellow” FOR FUCK’S SAKE). I hope it goes massive, I really really do. But I HAVE A PRETTY GOOD IDEA OF WHAT THEY CAN DO, what they will do, what they have done and this IS NOT ENOUGH. It’s an advert, a favour, and nothing more. I’m worried that they’ll always compromise at the last minute, that they’ll never actually put their best 10 or 11 songs on a record together and leave it be. REALLY GOOD RECORDS, and I mean really, really good records, records of undeniable quality… it doesn’t matter if they don’t have adverts and thin ends of wedges to lever them into position. They get the recognition they deserve. If they just were brave, once, took the risk… people wouldn’t be able to deny.
It’s nice enough. Maybe I’m drunk, and I am a little. I’m not sure what I was expecting. Maybe it’s that it’s only running at 64kbps. Maybe I just need time to settle into it. Maybe (gosh, maybe) the B-SIDES ALONE WILL BLOW IT INTO KINGDOM COME. I wish it wasn’t on the album. Right now.
7/09/2004 11:13:00 pm