Monday, June 14, 2004
And so Embrace announce their comeback single. I’m reliably informed that news broke a day early because of some cuntwit at 6music. “Gravity” will be out on August 30th with an album two weeks later, making it just over three years since If You’ve Never Been. Yes I know what the album is called, no I’m not telling, no I haven’t heard it, no I don’t know the tracklisting, yes I do suspect it might be very good, in that BIG, ANTHEMIC, MINOR-TO-MAJOR CHORD way. Yes, I am excited.
Here’s the suckerpunch. “Gravity” is written by Chris Martin.
Now I’m the last person to bitch about people writing their own songs, but this is odd. Not sure what to think. I obviously think Coldplay are weak and boring and so on and so forth, with ABYSMAL lyrics, but Chris Martin clearly has a way with a populist, hummable melody. I’m sure Embrace would make any arrangement much more muscular and exciting than Coldplay would. And I’m sure that the publicity this will garner will factor in Embrace’s favour; I would love to see them go massive and sell five million records. Ten million records. Twenty million records. Cos maybe then I could write a book and buy a house.
But at the same time, I know they can do stuff better than Coldplay could ever do. Much better. So we’ll see.
6/14/2004 10:11:00 pm